Responsibilities:

• Create original, high-quality content in various formats: video, text, reels, carousels, and graphics
• Plan and produce content tailored for platforms like Instagram, LinkedIn, YouTube, and Pinterest
• Write engaging scripts, captions, hooks, and CTAs for content across channels
• Adapt tone and style to match different audiences and platforms
• Shoot and edit short-form videos, reels, and product demos using mobile or professional gear
• Stay on top of platform trends, viral formats, and content best practices
• Collaborate on content calendars aligned with campaigns, launches, and seasonal trends
• Work cross-functionally with marketing, design, and product teams to align messaging
• Occasionally feature in brand content (if comfortable with on-camera presence)

Responsibilities:

• Assist in keyword research for product, category, and blog pages
• Optimize meta titles, meta descriptions, headings, and URLs
• Conduct keyword research to identify relevant search terms and content opportunities.
• Assist in optimizing website pages, product listings, titles, meta descriptions, headings, and image alt text for SEO.
• Monitor website performance using tools such as Google Analytics and Google Search Console.
• Support the creation and management of paid advertising campaigns on Google Ads and Meta Ads.
• Perform competitor analysis to understand their SEO strategies, advertising activities, keywords, and content.
• Track campaign performance, including impressions, clicks, conversions, cost per click, and return on ad spend.
• Prepare weekly and monthly reports on website traffic, keyword rankings, leads, and advertising performance.
• Assist in creating ad copies, banners, landing-page content, and promotional materials for marketing campaigns.
• Identify and support link-building, directory-listing, local SEO, and off-page SEO opportunities.
• Coordinate with the content, design, sales, and development teams to improve campaign performance and lead generation.